Calliope in Outer Space

With the amazing new product range hitting shelves this month in anticipation of the November 20th release of THE TWILIGHT SAGA: NEW MOON (details below), Summit Entertainment is cranking up the volume on the highly anticipated film with a new trailer!

Check it out here!

A large section of cosmetics, apparel, jewelry and “Edward” and “Jacob” life-sized standees are now being offered exclusively at Nordstrom. The collection retails from $30 for a tee to $48 for a jacket and the jewelry line includes necklaces, bracelets, earrings and key chains. Unlike the products at Hot Topic (and those previously at Wal-Mart), this line is purely an “inspired by” range of products featuring icons and sayings from the movie and is showcased in Nordstrom’s Brass Plum (BP) section. Check it out on-line here: http://shop.nordstrom.com/newmoon#/1

There is also a great offering of cosmetics supporting the SAGA – with various branding platforms to allow for distribution segmentation. “Volturi Twilight” is aimed largely at teens and is sold at Hot Topic, Torrid and Ulta. “Luna Twilight” is targeting older girls and teenagers’ mothers is at Nordstrom and Dillard’s. DuWop- a lip plumper brand – (also under Lambus Partners) is offering a Twilight branded lip stain at Sephora with its Venom brand.

Traditional channels of distribution like book stores are carrying a an amazing array of stationery products. And the toys are at all price points ranging from the Tonner Dolls are priced around $140/each while Mattel is offering Twilight Barbie Dolls for sale at retailers like Toys “R” Us and Target!

Twilight Mania is back folks. There’s a New Moon shining.

~Calliope

Posted in advertising, books, events, fashion, marketing, movies, pop culture, toys
Tags: apparel, edward, hot topic, movie, new moon, nordstrom, robert pattinson, Stephenie Meyer, summit entertainment, trailer, ulta, video, volturi