THR: Spotlight on Twilight

•October 9, 2008 • Leave a Comment

When I went to the little store in my office building this afternoon, a familiar “stupid, shiny Volvo owner” face was beaming at me from the magazine rack…

That’s right – Edward Cullen (of Stephenie Meyer’s Twilight saga) was staring out at me and the headline read “Twilight Dawns!”

I am a geek so I bought it immediately.  You see that Marketing folks???  Twilight sells!!

This week, The Hollywood Reporter analyzes Summit Entertainment’s marketing strategy for ‘Twilight’ and how they intend to reach more than their latent Teen girl reader fanbase…

The article mentions how they are leveraging the “Twilight Moms” phenomenon and playing up the action sequences with the movie adaptations.  This is evident in the so-far-released trailers (see my previous blogs on this subject) and will likely be a core element of the next trailer dropping TOMORROW, October 9, 2008.

Check out the article here.


Also, Twilighters, the new trailer (just in case you didn’t know) debuts on Entertainment Tonight tomorrow – so to get the first look on Thursday evening, program your Tivo NOW….or get thee to a movie theatre this week to see what’s up.

(I’ll also blog about it tomorrow, of course!)

Incidentally the new one sheet for the movie was released this week and it is kind of odd looking….I preferred the original, but it is REALLY hard to make Robert Pattinson as Edward look bad.

Just one other thought on The Hollywood Reporter article and others that call this the next potential Harry Potter….

In this fan’s opinion (and yes, please do take into consideration that I am a super *FAN*), this is going to be much more than the next Harry Potter (at lease pre-Deathly Hallows which could be a game changer).

I believe that the Twilight movie (not the books, guys!) is going to be The Lost Boys meets Say Anything meets Romeo and Juliet (which I will remind you, had plenty of fight scenes as well)…and that covers just about everyone (in my rolodex at least!) in regards to genres.

Check out the article on Summit Entertainment’s strategy and then mark your calendars for November 21, 2008 and decide for yourselves!

~Calliope

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Twilight Soundtrack Announced!

•October 7, 2008 • Leave a Comment

Here’s a quick announcement for all of you Twilighters!

The full track list for the Twilight movie soundtrack, according to Chop Shop/ Atlantic, has been announced and it is awesome!

Check out the article on MTV.com here.

Muse (of course) – “Supermassive Black Hole”
Paramore – “Decode”
The Black Ghosts – “Full Moon”
Linkin Park – “Leave Out All the Rest”
MuteMath – “Spotlight” (“Twilight” mix)
Perry Farrell – “Going All the Way (Into the Twilight)”
Collective Soul – “Tremble for My Beloved”
Paramore – “I Caught Myself ”
Blue Foundation – “Eyes on Fire”
Rob Pattinson – “Never Think”
Iron & Wine – “Flightless Bird, American Mouth”
Carter Burwell – “Bella’s Lullaby”

On a countdown to November 21st!!

~Calliope


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Religulous Experience

•October 5, 2008 • 1 Comment
Bill Maher at the Mount of Olives in RELIGULOUS. Photo courtesy of Lionsgate.

Bill Maher at the Mount of Olives in RELIGULOUS. Photo courtesy of Lionsgate.

Last night, a large congregation of movie fans from my favorite Meetup group, SoCal Movie Fanatics, attended Bill Maher’s Religulous.  A diverse group with a wide range of beliefs, we attended the film anticipating a great post-movie dialogue and we were not disappointed.   It is for that reason that I believe that Religulous is a “must see” film.

Here is the synopsis from Lionsgate:

Religulous follows political humorist and author Bill Maher (Real Time With Bill Maher, Politically Incorrect) as he travels around the globe interviewing people about God and religion.  Known for his astute analytical skills, irreverent wit and commitment to never pulling a punch, Maher brings his characteristic honesty to an unusual spiritual journey.

Religulous is overall very entertaining and sincere.  Positioned as a quest for answers, Maher’s journey doesn’t attempt to debunk spirituality, rather it raises sincere doubts that expose evident flaws in theories supported by zealous followers of organized religions throughout the world.

Further to that point, Maher uses this forum to focus on extremists.  He makes his point that religion can be a dangerous concept in a world where people are blindly faithful while other abuse it to achieve their own agendas.

Like his HBO series (Real Time with Bill Maher) where he addresses political topics in a forum format with biting humor, Maher’s intent in this film is less about promoting his own Agnostic view and more about demonstrating how governments (ours included) intertwined too closely with any one religion are fatally flawed.

Religulous provokes dialogue and thinking about the most important topics of our times (specifically, the war, terrorism and the election) and I won’t be surprised if it takes home the Oscar for Best Documentary.

For those who have not previously watched Bill Maher’s Real Time on HBO and the format of that show, here is a taste of the kind of dialogue he provokes:

~Calliope

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